Appeal 2007-0610
Application 09/766,357
Dowling describes a printing condition in which the average price of
items on a catalog page are required to be greater than the cost of
printing the page (Dowling at p. 79). Dowling does not explicitly
discuss printing criteria comparing expected profit to production cost.
However, Weiss teaches comparing expected profit to cost for
evaluating the desirability of printing a document (Weiss at Col. 1, L.
45-53).
Accordingly, motivated by higher returns to layout customization
(Dowling at p. 79), it would have been obvious to one of ordinary
skill in the art at the time Appellant's invention was made to modify
Kent in view of the teachings of Dowling and the expected profit
teachings Weiss for providing a step of passing the optimization
model output to a print manager for printing only if expected profit
exceeds the production cost of the customized layout.
Answer 6-7 (emphasis in original).
3. Appellant argues that “Dowling and Weiss do not teach or suggest an
optimization model to customize the layout areas for customers, wherein the
optimization model that is used to customize the layout areas is at least one
of a transportation model, a network model, or a generalized network
model.” Appeal Br. 18.
C. Principles of Law
We incorporate herein the principles of law under the Principles of
Law section for the rejection of claims 1, 8-10, 17-19, 26, and 27 above.
D. Analysis
Appellant’s arguments as to claim 4 are the same as that argued for
the patentability of claim 1. FF 3. Accordingly for the same reasons, we
affirm the rejection of claim 4.
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