Ex Parte Cooney et al - Page 7



            Appeal No. 2007-1110                                                   Page 7                    
            Application No. 09/832,603                                                                       

                   • “By eliminating supplier profit, and util   izing lowest cost potential, a              
                   Buyer is able to identify and discuss areas for improved Supplier Cost …                  
                   with a Supplier to reduce the Supplier Cost and ultimately reduce the Buyer               
                   Cost, rather than dealing with a Supplier quote that hides the Supplier Cost              
                   and Supplier Profit” (Appeal Br. 30);                                                     
                   • “Horie and Burns … accurately       estimate Buyer Costs, without                       
                   eli ating the hidden profit and Supplier Cost issues from the equatiomin                                                                 n”                  
                   (Appeal Br. 30);                                                                          
                   • “Being acc     urate at determining the actual costs is unrelated to                    
                   determining the lowest cost potential” (Appeal Br. 30); and,                              
                   • “Because an Oughta Cost, or ought-to-be-cost, is a valu     e that is not an            
                   am a Supplier for an item because noount that one would actually pay                                                       
                   Supplier Profit is included, and because Burns and Horie both estimate the                
                   actual Buyer Cost including the Supplier Profit, Burns and Horie do not                   
                   teach or suggest obtaining an ought-to-be cost nor the lowest cost potential”             
                   Appeal Br. 30).                                                                           
            16.    Appellants made  similar arguments in the Reply Brief.                                    

                   C. Principles of Law                                                                      
            Claim construction                                                                               
            1. “The Patent an     d Trademark Office (“PTO”) determines the scope of claims                  
            in patent applications not solely on the basis of the claim language, but upon giving            
            claims their broadest reasonable construction ‘in light of the specification as it               
            would be interpreted by one of ordinary skill in the art.’  In re Am. Acad. of Sci.              
            Tech. Ctr., 367 F.3d 1359, 1364 [70 USPQ2d 1827, 1830] (Fed. Cir. 2004).”                        
            Phillips v. AWH Corp., 415 F.3d 1303, 1316, 75 USPQ2d 1321, 1329 (Fed. Ci      r.                
            2005).                                                                                           






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