Appeal 2007-1517
Application 09/726,973
THE INVENTION
The disclosed invention relates generally to methods of providing
information over the Internet and more particularly to providing a user with
a personalized Internet experience responsive to the user’s interests and
background (Specification 1).
Independent claim 1 is illustrative:
1. A method of personalizing information presented at a
host web site comprising:
assigning a unique ID to each device among a plurality of
devices used for presenting the personalized information;
using the host web site for obtaining personal data about
a user during a visit to the host web site;
after the host web site obtains the personal data about the
user, using the host web site for monitoring the content of
information viewed by the user while the user visits other web
sites; and
during a subsequent visit by the user to the host web site,
personalizing the information presented to the user, wherein the
host web site modifies the content of the information presented
to the user based upon the unique ID of the device used to
access the host web site, the personal data obtained about the
user and the content of the other web sites visited by the user,
wherein the content of the information presented to the user is
different for each unique ID assigned to each device among the
plurality of devices.
THE REFERENCES
Mitchell US 2002/0013850 A1 Jan. 31, 2002
(filed Jun. 28, 2000)
2
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