Ex Parte Jasinschi et al - Page 5

               Appeal 2007-1699                                                                            
               Application 10/165,904                                                                      

               chooses between the nodes responsive to a list of user features in a user                   
               profile (pp. 1-2, 5-6).                                                                     
                      5.    Preferably, local memory contains an embodiment of a user                      
               profile.  The profile may be assembled in accordance with the teachings of                  
               WO 99/04561, or according to any known technique for assembling user                        
               profiles.  Alternatively, the user profile might be established in response to a            
               questionnaire administered to the user (pp. 2-3).                                           
                      6.    In order to choose between such content nodes, the node rules                  
               of a current node are analyzed and the best node is chosen.  The best node is               
               added to the enhanced content buffer (p. 6).                                                
                      7.    In one embodiment, the subtopics of an advertisement might be                  
               chosen in accordance with a user profile (p. 6).                                            
                                                Eichstaedt                                                 
                      8.    Eichstaedt teaches methods for automatic, real-time generation                 
               of a user interest profile from current user input communication data streams               
               (e.g. e-mail, telephone), and automatically providing useful information to                 
               the user based on such data streams (col. 1).                                               
                                         PRINCIPLES OF LAW                                                 
                      Anticipation is established when a single prior art reference discloses              
               expressly or under the principles of inherency each and every limitation of                 
               the claimed invention. Atlas Powder Co. v. IRECO Inc., 190 F.3d 1342,                       
               1347, 51 USPQ2d 1943, 1946 (Fed. Cir. 1999); In re Paulsen, 30 F.3d 1475,                   
               1478-79, 31 USPQ2d 1671, 1673 (Fed. Cir. 1994).                                             
                      In rejecting claims under 35 U.S.C. § 103, the Examiner bears the                    
               initial burden of establishing a prima facie case of obviousness.  In re                    


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