Ex Parte Jasinschi et al - Page 6

               Appeal 2007-1699                                                                            
               Application 10/165,904                                                                      

               Piasecki, 745 F.2d 1468, 1472, 223 USPQ 785, 788 (Fed. Cir. 1984).  The                     
               Examiner can satisfy this burden by showing some articulated reasoning                      
               with some rational underpinning to support the legal conclusion of                          
               obviousness.  KSR Int’l. v. Teleflex Inc., 127 S. Ct. 1727, 1741, 82 USPQ2d                 
               1385, 1396 (2007) (citing In re Kahn, 441 F.3d 977, 988, 78 USPQ2d 1329,                    
               1336 (Fed. Cir. 2006)).  Only if this initial burden is met does the burden of              
               coming forward with evidence or argument shift to the Appellant.  Piasecki,                 
               745 F.2d at 1472, 223 USPQ at 788.  Thus, the Examiner must not only                        
               assure that the requisite findings are made, based on evidence of record, but               
               must also explain the reasoning by which the findings are deemed to support                 
               the Examiner’s conclusion.                                                                  
                                               ANALYSIS                                                    
                      Appellants argue that the Examiner erred in holding claim 1 to be                    
               anticipated by Schaffer, because Schaffer fails to teach or suggest analyzing               
               user queries and determining a degree to which the user has queried for                     
               additional content information; inferring values about the user from the user               
               queries for additional content and to augment the additional content                        
               information; updating the augmented content information to at least one of                  
               the user history, internet and specialized databases; or determining                        
               inferences about the user’s interests and preferences based on the linkage of               
               the plurality of augmented content information, as required by the claim (Br.               
               8, 9).                                                                                      
                      We agree with Appellants. The critical deficiency of Schaffer with                   
               respect to the claimed invention is that Schaffer creates enhanced content                  
               from a (previously built) user profile, rather than building a user history                 


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