Ex Parte Autterson - Page 9

                Appeal 2007-2111                                                                                  
                Application 09/921,204                                                                            

            1                                                                                                     
            2          15.  CIGARETTE PACK, WHOSE BOTH NARROW SIDES                                               
            3          ARE PLACED AT THE DISPOSAL OF ADVERTISERS OF                                               
            4          OTHER BRANCHES [OF TRADE, INDUSTRY, BUSINESS                                               
            5          etc]  (Translation, p. 1 Title) (All text and emphasis original.)                          
            6                                                                                                     
            7          16.  The cigarette packs are characterized in that the imprint or                          
            8          stamp of an advertiser from another branch [of trade, business,                            
            9          industry, services, etc] appears on the narrow sides.                                      
          10           (Translation, p. 1 ¶ 2) (All text original.)                                               
          11                                                                                                      
          12           17.  Purpose:  In the case of these cigarettes packs [boxes], both                         
          13           narrow sides are not imprinted – as until recently- with the                               
          14           imprint or stamp of the cigarette-maker but are kept free for                              
          15           advertisement imprints of other advertiser, in order to be able to                         
          16           place therein their advertisements.  (Translation, p. 2 ¶ 3) (All                          
          17           text original.)                                                                            
          18                                                                                                      
          19           18.  [T]he cigarette manufacturer significantly increases its                              
          20           profit by making available the advertisement space for fees or                             
          21           remuneration.  (Translation, p. 3, ll. 3-5.)                                               
          22                                                                                                      
          23        From our review of Kapp, we make the following findings of fact:                              
          24           19. Towards this goal, cereal boxes, for example, often include                            
          25           cut-out cards or other associated paraphernalia which are                                  
          26           desired by children. (Col. 1, ll. 24-27.)                                                  
          27                                                                                                      
          28           20.  Both sides of the collectible card contain indicia, with one                          
          29           side of the card preferably depicting an illustration and an                               
          30           opposite side of the card including a description of the                                   
          31           illustration and other information associated with the                                     
          32           illustration and with respect to a numbering of a particular                               
          33           series of collectible cards. (Col. 1, ll. 46-50.)                                          
          34                                                                                                      
          35                                                                                                      
          36                                                                                                      
          37                                                                                                      

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