Appeal 2007-2111
Application 09/921,204
1 Appellant invented a method of advertising and a shipping/packaging
2 container product. (Specification 3.) The method includes (id.) the steps of
3 providing a shipping/packaging container product, such as a
4 carton; providing on a first predetermined area of said
5 shipping/packaging container product a first advertisement of a
6 first party owning said shipping/packaging container product;
7 and providing on a second predetermined area of said
8 shipping/packaging container product a second advertisement
9 of a second party separate and distinct from said first party.
10
11 The container product substantially parallels the method steps.
12 We affirm.
13 Claim 1 is representative of the claimed invention and reads as
14 follows:
15
16 1. A method of advertising, comprising the steps of:
17
18 providing a corrugated or chipboard shipping/packaging
19 carton having an outer surface and an inner surface, said carton
20 having the shape of a rectangular parallelepiped;
21
22 visibly printing directly on a first predetermined area of
23 said outer carton surface of said shipping/packaging carton a
24 first visible advertisement for a first product of a first party
25 owning said shipping/packaging carton;
26
27 visibly printing directly on a second predetermined area
28 of said outer carton surface of said shipping/packaging carton a
29 second visible advertisement for a second product of a second
30 party separate and distinct from said first party, which second
31 product is not contained in or part of said carton;
32
33 said first and second visible advertisements are both
34 visibly printed on said shipping/packaging carton at the same
35 time;
36
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Last modified: September 9, 2013