Ex Parte Autterson - Page 20

                Appeal 2007-2111                                                                                  
                Application 09/921,204                                                                            

            1   would otherwise be blank.  Aside from the fact that Ford teaches this feature,                    
            2   we fail to see how placing an advertisement in an area that would otherwise                       
            3   be blank would distinguish a claim from the prior art.   An artisan would be                      
            4   aware to place advertisements wherever desired, including both areas that                         
            5   would have had other indicia as well as areas that would have otherwise had                       
            6   no other indicia.                                                                                 
            7          From all of the above, we are not convinced of any error on the part of                    
            8   the Examiner in rejecting claim 11 under 35 U.S.C. § 103(a) as being                              
            9   unpatentable over Kapp in view of Zimmerman.                                                      
          10                                                                                                      
          11                               CONCLUSION OF LAW                                                      
          12           On the record before us, Appellant has failed to establish error on the                    
          13    part of the Examiner in rejecting claims 1 and 11 under 35 U.S.C. § 103(a)                        
          14    as being unpatentable over Ford in view of Zimmerman and Jenniches, and                           
          15    has failed to show error on the part of the Examiner in rejecting claim 11                        
          16    under 35 U.S.C. § 103(a) as being unpatentable over Kapp in view of                               
          17    Zimmerman.  The rejection of claim 1 and the rejections of claim 11 under                         
          18    35 U.S.C. § 103(a) are sustained.                                                                 
          19                                                                                                      
          20                               DECISION AND ORDER                                                     
          21           The Examiner's decision to claims 1 and 11 is affirmed.                                    







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