Appeal 2007-2593
Application 09/859,359
1 The Appellants invented a way of providing targeted advertising and
2 personalized customer services to customers using wireless communication
3 devices such as PDA’s or mobile phones carried by the customers. The PDA
4 stores preference information of the customer identifying the products, brands,
5 language, stores, etc. preferred by the customer. A communication interface
6 obtains automatically the preference information from the PDA. Based on the
7 preference information, a data processor coupled to the communication interface
8 selects advertisements that will be likely to interest the customer and displays them
9 on a display device of the customer's PDA. (Specification 3:8-4:2).
10 An understanding of the invention can be derived from a reading of exemplary
11 claim 1, which is reproduced in the Analysis of the anticipation rejection, infra.
12 This appeal arises from the Examiner’s Final Rejection, mailed February 8,
13 2006. The Appellants filed an Appeal Brief in support of the appeal on August 22,
14 2006. An Examiner’s Answer to the Appeal Brief was mailed on
15 December 1, 2006.
16 PRIOR ART
17 The Examiner relies upon the following prior art:
Sloane US 5,918,211 Jun. 29, 1999
18 REJECTIONS
19 Claims 1, 4-7, 9-11, 15, 16, 18-21, 23-25, 29, 30, 32-35, 37-46, 48-55, 57-64,
20 and 66-68 stand rejected under 35 U.S.C. § 102(b) as anticipated by Sloane.
21 Claims 12-14 and 26-28 stand rejected under 35 U.S.C. § 103(a) as
22 unpatentable over Sloane.
2
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