Appeal 2007-2593
Application 09/859,359
1 07. Generally, when a consumer uses the portable bar code scanner, it will
2 be releasably mounted to their shopping cart so that the consumer's
3 hands are free (Sloane 4:8-10).
4 08. After Sloane’s portable bar code scanner has sent the product code
5 information to the computer/controller, the computer/controller sends the
6 product description and price information on the scanned product to the
7 portable bar code scanner. Based on the received promotional product
8 information, if the scanned item is a designated sale item, the scanner
9 offers the consumer the discount or promotion. In addition to the
10 discount or promotion offered, the system can also send additional
11 promotional messages to the consumer based on the product bar code
12 information received (Sloane 7:65-8:12).
13 09. Sloane’s Figs. 8a-8c show examples of additional messages that could
14 be sent to the consumer. In the first example, the bar code scanner can
15 tell the consumer that a competitive product, or other products in the
16 same product category as the scanned label or product, are being offered
17 at a discount, or with another consumer promotion. The consumer then
18 finds the promoted product being offered, scans its shelf label or the
19 product itself with scanner, and the scanner then displays the discount
20 (Sloane 8:13-29).
21 10. Sloane’s Fig. 8b shows another example of a different promotion
22 message that tells the consumer that a discount is being offered if a
23 certain quantity of the scanned item is purchased. The consumer can
24 then choose to purchase the additional products, and the scanner will
6
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Next
Last modified: September 9, 2013