Ex Parte Likourezos et al - Page 5

            Appeal 2007-3540                                                                                 
            Application 09/946,616                                                                           

        1              seller's bank account using the bank routing number and account number                
        2              (Bogosian, col. 2, ll. 48-51).                                                        
        3          09. Bogosian provides buyers the option to immediately purchase items                     
        4              from such sellers using a default credit card number and shipping                     
        5              address previously specified by the buyer (Bogosian, col. 2, ll. 64-67).              
        6          10. Bogosian’s actions described as being performed by Amazon.com, or                     
        7              by the web site operator, are performed automatically by executable                   
        8              components of the web site system (Bogosian, col. 4, ll. 19-22).                      
        9          11. Bogosian describes a host web site that includes a web server that                    
       10              processes user requests via a network, such as the Internet.  The host                
       11              web site includes a database that includes among other things, product                
       12              information pages, and includes a catalog server that provides a forum                
       13              for third party sellers to advertise and sell products.  The catalog server           
       14              includes a transaction facility that receives purchase requests from                  
       15              buyers, and a catalog database containing information about the third                 
       16              party sellers and their associated products (Bogosian, col. 4, ll. 23-39).            
       17          12. The sales handled by the catalog server may be via auctions, via                      
       18              fixed-price marketplaces (i.e., online "flea markets"), or via any other              
       19              method using third party sellers (Bogosian, col. 4, ll. 39-42).                       
       20          13. Following registration, a seller can post information about items that                
       21              are for sale.  In an Amazon.com implementation, the seller can select                 
       22              between an Auctions option and a zShops (fixed price) option when                     
       23              posting an item for sale. If the user has registered to use Amazon.com                
       24              Payments, the posted items are preferably displayed on the web site                   
       25              together with a "1-Click Ready" slogan or an associated icon to indicate              
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