Ex Parte Rocha et al - Page 19

                Appeal 2007-1992                                                                               
                Application 09/318,447                                                                         

                of skill in the art and, relatedly, what one of ordinary skill in the art would                
                have known at the time the application was filed.                                              
                      With respect to the rejection of claims 108-117, 151-156, and 176-183                    
                under 35 U.S.C. §103(a) over Joseph, Teper, and Official Notice, the                           
                Examiner properly determined the scope and content of the prior art and the                    
                differences between the claimed subject matter and the prior art. Answer 5-                    
                10. However, the logic underpinning the apparent reasoning for combining                       
                the teachings of the references to reach the claimed invention depends on                      
                additional factual findings as to the level of skill in the art at the time the                
                application was filed which are not now on the record. For example, the                        
                Examiner stated                                                                                
                             … [t]he examiner takes Official Notice that it would have been                    
                      obvious to a person having ordinary skill in the art to include in                       
                      Joseph/Teper … the client identifier identifying account information                     
                      previously supplied by a user of the client system wherein the user                      
                      does not need to log into the server system when ordering the item                       
                      (Per discussion above the combination of Joseph/Teper teach                              
                      appending a stored identifier to gain access to personal information to                  
                      automatically access stored account information thus eliminating the                     
                      need to input the authorization each time the server is accessed) … .                    
                Answer 6. In other words, the Examiner takes the position that it would have                   
                been obvious to one of ordinary skill in the art to provide that the user does                 
                not need to log in to the computer to order an item. Here Joseph, the primary                  
                reference, concerns buying programs using interactive television where no                      
                logging in is required to purchase a program. The secondary reference,                         
                Teper, shows an online brokerage service with user authentication. There                       
                appears to be no dispute about this. In Appellants’ words:                                     
                             Joseph discloses storing information about the viewer (e.g.,                      
                      name, address, method of payment, and credit card number) in the                         

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