Ex Parte Rocha et al - Page 21

                Appeal 2007-1992                                                                               
                Application 09/318,447                                                                         

                obvious to a person having ordinary skill in the art to include in                             
                Joseph/Teper … the client identifier identifying account information                           
                previously supplied by a user of the client system wherein the user does not                   
                need to log into the server system when ordering the item.”                                    
                      “Section 103 forbids issuance of a patent when ‘the differences                          
                between the subject matter sought to be patented and the prior art are such                    
                that the subject matter as a whole would have been obvious at the time the                     
                invention was made to a person having ordinary skill in the art to which said                  
                subject matter pertains.’” KSR Int'l Co. v. Teleflex Inc., 127 S.Ct. 1727,                     
                1734, 82 USPQ2d 1385, 1391 (2007). The question of obviousness is                              
                resolved on the basis of underlying factual determinations including (1) the                   
                scope and content of the prior art, (2) any differences between the claimed                    
                subject matter and the prior art, and (3) the level of skill in the art. Graham                
                v. John Deere Co., 383 U.S. 1, 17-18, 148 USPQ 459, 467 (1966). Emphasis                       
                added. See also KSR, 127 S.Ct. at 1734, 82 USPQ2d at 1391 (“While the                          
                sequence of these questions might be reordered in any particular case, the                     
                [Graham] factors continue to define the inquiry that controls.”) The Court in                  
                Graham further noted that evidence of secondary considerations “might be                       
                utilized to give light to the circumstances surrounding the origin of the                      
                subject matter sought to be patented.” 383 U.S. at 18, 148 USPQ at 467.                        
                      In particular, the Supreme Court emphasized that “the principles laid                    
                down in Graham reaffirmed the ‘functional approach’ of Hotchkiss, 11                           
                How. 248.” KSR, 127 S.Ct. at 1739, 82 USPQ2d at 1395 (citing Graham,                           
                383 U.S. at 12, 148 USPQ at 464 (emphasis added)), and reaffirmed                              
                principles based on its precedent that “[t]he combination of familiar                          


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