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revenues in 1990 were derived from these activities. It also is
engaged in training of employees of BI's clients, and from this
activity derived approximately 10 percent of its revenues in
1990. BI was also engaged in measurement of the efforts by the
client firms to satisfy their customers, and approximately 15
percent of its revenues in 1990 came from this activity. BI was
not engaged in the business of advertising or placing for clients
advertisements in newspapers, in magazines, on television, or on
radio. Advertising agencies were not primary competitors of BI.
In connection with its incentives award and travel program,
BI arranges for the certificates or the stamps for the clients,
arranges the availability of the merchandise or the travel, and
generally handles the work in connection with the program. BI
attempts to have a 50-percent markup on merchandise used to
redeem certificates, but this target is not often received on
large volume. BI also attempts to make a profit by obtaining a
discount on the travel provided for certificates. In addition,
it very often receives the normal travel commission for
transportation and hotel sales.
Mr. Schoenecker grew up in a small town in rural Minnesota.
He attended the University of St. Thomas in St. Paul, Minnesota,
where he received a degree in political science in 1949. He then
attended the University of Minnesota Law School for a time.
While still in college, Mr. Schoenecker became interested and
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