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BI's two major competitors are Maritz, Inc. (Maritz),
headquartered in St. Louis, Missouri, and Carlson Marketing, also
known as E.F. MacDonald (hereinafter referred to as MacDonald)
headquartered in Minneapolis, Minnesota. In addition to its two
major competitors, BI has a number of other competitors. Maritz
was organized in 1923 and is sometimes referred to as the
grandfather of the incentive industry. According to a Dunn &
Bradstreet Corp. report the business of Maritz consists of: (1)
Providing employee-motivation programs through merchandise and
travel incentives (48 percent of its revenue); (2) arranging and
providing travel tour services on a corporate and business group
level (34 percent of its revenue); (3) providing data
communication services and audio-visual production for business
meetings (9 percent of its revenue); and (4) providing marketing
research and analysis services (9 percent of its revenue).
Maritz, in its fiscal year ended March 31, 1989, according to the
Dunn & Bradstreet report, generated revenue in excess of $1
billion, and net income of $38.5 million. According to Dunn &
Bradstreet, Maritz employs approximately 5,000 individuals in
various capacities, has 200 offices in 35 states, and has
international offices in England; Mexico City, Acapulco, Cancun,
Mexico; and Montego Bay, Jamaica.
MacDonald was incorporated in 1960 as Premium Corp. of
America and Grand Union Corp. In 1969 the company was acquired
by Carlson Companies and operated as a subsidiary of that
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