Guy Schoenecker, Inc., Business Incentives, Inc., and Carousel By Guy, Inc. - Page 27

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            contests this assertion and particularly the comparison                                        
            petitioner's expert made to mutual fund returns.  It is difficult                              
            to determine what an independent investor would expect from the                                
            risk of his funds in a business such as BI's.  However, it is                                  
            reasonable to assume that an independent investor would be                                     
            unwilling for an officer to realize compensation out of line with                              
            compensation paid by similar businesses, thus unnecessarily                                    
            reducing the income produced by the business in which he had                                   
            invested.                                                                                      
                 Petitioner discusses the general economic conditions and the                              
            growth of the incentives industry in general, and contends that                                
            BI's growth was outstanding, even compared to the general                                      
            economic conditions and the economic conditions in the incentives                              
            industry.  Unfortunately, the record has very little information                               
            with respect to other members of the incentives industry, which                                
            are petitioner's prime competitors.  The record has some                                       
            indications that petitioner's growth did not exceed that of the                                
            incentives industry in general.  Petitioner's expert witness, Mr.                              
            Locke, indicated that information as to the salaries paid to the                               
            CEO by Maritz and MacDonald might be available to his firm, but                                
            he did not produce the information, even when it was suggested to                              
            him that it might be quite helpful.  The information that is in                                
            the record indicates that petitioner did not grow faster than its                              
            competitors and may have grown less fast than its prime                                        
            competitor Maritz.                                                                             



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