Guy Schoenecker, Inc., Business Incentives, Inc., and Carousel By Guy, Inc. - Page 37

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            reports of CEO's of business services and wholesale companies                                  
            receiving comparable revenues to those received by BI, than to                                 
            use the amount computed under petitioner's 1974 salary agreement                               
            with BI.  It is certainly more favorable than using the salary                                 
            payments from advertising companies in the same general revenue                                
            receipt area as BI, unless they are to be substantially increased                              
            for items which it is not clear were not already included, or                                  
            were benefits which were not part of the compensation of the                                   
            officer involved.  It is not unusual that higher cash                                          
            compensation be paid to an officer who does not receive noncash                                
            benefits.                                                                                      
                 Therefore, considering this record as a whole, and being                                  
            unwilling to sustain respondent's determination on the basis of                                
            failure of proof by petitioner, we conclude that the evidence                                  
            most indicative of a proper amount to be paid to Mr. Schoenecker                               
            in each of the years here in issue from this record is the                                     
            "maximum" amounts paid CEO's of companies in business services                                 
            and wholesale trade that received revenues comparable to those                                 
            received by GSI as shown by the ECS survey for the years 1988                                  
            through 1991.  These amounts are $703,530 in BI's fiscal year                                  
            1988, $779,550 in BI's fiscal year 1989, $882,680 in BI's fiscal                               
            year 1990, and $838,970 in BI's fiscal year 1991.  Therefore,                                  
            based on this record as a whole, and considering the outstanding                               
            contribution Mr. Schoenecker made as CEO of BI, we hold that the                               
            above-set forth amounts constitute reasonable compensation to Mr.                              



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