United Cancer Council, Inc. - Page 11

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               Petitioner offered the testimony of three expert witnesses:            
          (1) James Feldman (hereinafter sometimes referred to as Feldman),           
          a professional direct mail marketing and fundraising consultant;            
          (2) J. Curtis Herge (hereinafter sometimes referred to as Herge),           
          an attorney practicing in the Washington, D.C., area, who has               
          advised nonprofit organizations and professional fundraisers                
          about fundraising contracts and represented such clients in the             
          negotiation of their fundraising contracts; and (3) Richard S.              
          Steinberg (hereinafter sometimes referred to as Steinberg), an              
          economist who has specialized in the economics of nonprofit                 
          organizations.                                                              
               Respondent offered the testimony of four expert witnesses:             
          (1) Nora Carrol (hereinafter sometimes referred to as Carrol), a            
          professional fundraising and marketing consultant, (2) John Kehoe           
          (hereinafter sometimes referred to as Kehoe), a professional                
          fundraiser who at the time of the trial specialized in mailing              
          list brokerage services, (3) William C. McGinly (hereinafter                
          sometimes referred to as McGinly), president of the Association             
          for Healthcare Philanthropy, a professional organization of                 
          health care facility and hospital executives concerned with                 
          fundraising, marketing, and public relations, for nonprofit                 
          health care facilities and hospitals, and (4) Robert S. Tigner              
          (hereinafter sometimes referred to as Tigner), general counsel              
          for the Association of Direct Response Fundraising Counsel                  






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