United Cancer Council, Inc. - Page 13

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          the initial capital to conduct the mailing campaign or bear                 
          financial responsibility for certain specified types of expenses.           
               Without going into an analysis of each of these expert                 
          witness’ testimony, we draw the following overall conclusions               
          from their testimony:                                                       
               1.  Contingent-fee charitable fundraising arrangements occur           
          with modest frequency.  Although some in the fundraising field              
          regard such arrangements as being improper, others treat such               
          arrangements as an ordinary part of the fundraising landscape.              
          It is expected that a fundraising arrangement with a contingent-            
          fee element would present opportunities for greater total                   
          compensation for the fundraiser than a similar fundraising                  
          arrangement that does not have a contingent-fee element.                    
               2.  No-risk charitable fundraising arrangements occur with             
          less frequency.  They may take various forms, most of which may             
          more appropriately be labeled as “limited risk”, rather than “no-           
          risk”.  It is expected that a fundraising arrangement with a no-            
          risk or limited-risk element would involve greater total                    
          compensation for the fundraiser than a similar fundraising                  
          arrangement that does not have a no-risk or limited-risk element.           
               3.  As petitioner’s experts Feldman and Herge point out, co-           
          ownership of mailing lists is typical in no-risk charitable                 
          fundraising arrangements and is regarded as a method of enhancing           
          compensation to the fundraiser without requiring the charitable             






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