United Cancer Council, Inc. - Page 101

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          experienced considerable difficulty in applying SOP 87-2 and was            
          unable to conclude what portion of the 1988 direct mail campaign            
          expenses qualified as joint expenses.  The accounting firm                  
          essentially let petitioner itself decide how to categorize and              
          allocate the expenses.                                                      
                                                                                     
               The compensation that W&H received under the Contract by way           
          of direct payment by petitioner and by way of the value of W&H’s            
          use of the names generated by petitioner’s fundraising efforts,             
          exceeded reasonable compensation.                                           
               Respondent’s revocation of petitioner’s favorable letter               
          ruling retroactively to the start of the Contract was not an                
          abuse of discretion.                                                        
                                       OPINION                                        
                    I. Status Under Secs. 501(c)(3) and 170(c)(2)                     
               Section 501(a) provides that “An organization described in             
          subsection (c) * * * shall be exempt from taxation under this               
          subtitle”.21                                                                
               In order to be described in section 501(c)(3),22 an                    


               21   Exceptions from this broad rule because of secs. 502              
          (relating to feeder organization), 503 (relating to prohibited              
          transactions by certain categories of transactions), 501(b)                 
          (relating to unrelated business income), and various other                  
          provisions of the Code do not appear to be issues in the instant            
          case.                                                                       
               22  Sec. 501(c)(3) provides, in pertinent part, as follows:            
                                                             (continued...)           




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