United Cancer Council, Inc. - Page 97

                                       - 81 -                                         
          primarily by providing additional matters to be considered, and             
          had an effective date which made it applicable to petitioner’s              
          1988 financial statement.20  As petitioner’s chief financial                
          officer interpreted SOP 87-2, if the considerations set forth in            
          that SOP were applied--                                                     
               to 1986 or 1987, we would have to show all expenses of the             
               Donor Development Fund as fund raising.  This means that 96%           

               19(...continued)                                                       
                    15.  All joint costs of informational materials or                
               activities that include a fund-raising appeal should be                
               reported as fund-raising expense if it cannot be                       
               demonstrated that a program or management and general                  
               function has been conducted in conjunction with the                    
               appeal for funds.  However, if it can be demonstrated                  
               that a bona fide program or management and general                     
               function has been conducted in conjunction with the                    
               appeal for funds, joint costs should be allocated                      
               between fund-raising and the appropriate program or                    
               management and general function.                                       
                    16.  Demonstrating that a bona fide program or                    
               management and general function has been conducted in                  
               conjunction with an appeal for funds requires                          
               verifiable indications of the reasons for conducting                   
               the activity.  Such indications include the content of                 
               the non-fund-raising portion of the activity; the                      
               audience targeted; the action, if any, requested of the                
               recipients; and other corroborating evidence, such as                  
               written instructions to parties outside the                            
               organization who produce the activity, or documentation                
               in minutes of the organization’s board of the                          
               organization’s reasons for the activity.                               

               20   SOP 78-10 and SOP 87-2 address only whether allocation            
          of a charitable organization’s fundraising appeal expenses is               
          appropriate.  SOP 87-2 states that “this statement of position              
          does not address the issue of how to allocate joint costs.  A               
          number of cost accounting techniques are available for that                 
          purpose.”                                                                   





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