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          prospective purchasers for the stock due to the size of the                 
          investment, the minority interest status of the block of stock, and         
          the control exercised by Mr. DeJoria.  The individual risk reflects         
          lack of marketability.  We find that increasing the discount rate           
          to reflect this “individual risk” in addition to applying a large           
          separate discount for lack of marketability results in an                   
          undervaluation of the stock.                                                
               We are of the opinion that here the comparable companies and           
          discounted cashflow methods (which are theoretical valuation                
          methods) are not appropriate.  We did not use them because (1)              
          there were real-world acquisition offers by Minnetonka and                  
          Gillette, and (2) the discounted cashflow and comparable companies          
          analyses, as determined by the estate’s experts, produced                   
          theoretical values for JPMS that were substantially less than these         
          real-world acquisition offers.                                              
               While listed market prices are the benchmark in the case of            
          publicly traded stock, recent arm’s-length transactions generally           
          are the best evidence of fair market value in the case of unlisted          
          stock.  See Estate of Andrews v. Commissioner, 79 T.C. at 940;              
          Duncan Indus., Inc. v. Commissioner, 73 T.C. 266, 276 (1979);               
          Estate of Branson v. Commissioner, T.C. Memo. 1999-231.                     
               In Estate of Mitchell v. Commissioner, T.C. Memo. 1997-461, we         
          began our analysis by placing a $150 million value on JPMS at the           
          moment immediately prior to Mr. Mitchell’s death.  In determining           
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