Estate of Paul Mitchell, Deceased - Page 28




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          opines that a “larger illiquidity and private company discount”             
          always applies to a minority shareholding of stock than to a                
          control shareholding of that same stock because the minority holder         
          does not have the same access to information and ability to create          
          liquidity as a control holder has.  In this case, because the               
          acquisition price includes the discount for lack of marketability,          
          we were, and remain, of the opinion that it is more appropriate to          
          account for any lack of marketability attributable to the minority          
          interest in the minority discount we apply, which for lack of a             
          better term we have referred to as the combined discount.                   
               Mr. McGraw, in setting his discount rate under his discounted          
          cashflow analysis, attributed 6 percent to the individual risk,             
          described by him as the limited number of prospective purchasers            
          for the stock due to the size of the investment, the minority               
          interest status of the block of stock, and the control exercised by         
          Mr. DeJoria.  Mr. McGraw’s individual risk reflects lack of                 
          marketability specifically related to decedent’s minority interest.         
          We have increased the minority discount by 6 percentage points to           
          reflect this additional lack of marketability.                              
               Mr. Hanan’s discounted cashflow analysis setting Mr. DeJoria’s         
          compensation at $2.5 million, resulting in a value of $227 million,         
          reflects a control value of the enterprise.  His analysis setting           
          Mr. DeJoria’s compensation at $12 to $17 million, resulting in an           
          enterprise value of $155 million, reflects lack of control.                 






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