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Robbie Buhl drove car No. 3, “Johns Manville/Menard/Special”.
During both IRL seasons, the race cars, driver uniforms, and Indy
promotional materials exhibited Menards’s logo, among the logos
of several sponsors.
2. The Sponsors
In addition to Menards’s involvement with TMI,15 several
other companies sponsored TMI’s race cars during the 1997 and
1998 IRL seasons. Some of TMI’s written sponsorship agreements
were part of larger business arrangements that Menards had with
its suppliers. According to TMI’s sponsorship income reports,
TMI received sponsorship fees from eight sponsors during both the
199716 and 199817 IRL seasons. Besides the sponsors listed on the
15This reference with respect to Menards does not establish
that a legal sponsorship agreement existed between Menards and
TMI.
16For the 1997 IRL season, TMI’s sponsorship income report
listed Campbell Hausfeld, First Brands, Gilmore Enterprises,
Greentree, Quaker State, Ruan, Ryobi, and Stanley Tools as
sponsors. Except for Gilmore Enterprises, Menards had business
relationships with all of these companies. Respectively, the
1997 listed sponsors paid sponsorship fees of $500,000; $250,000;
$100,000; $500,000; $1,480,730; $11,060.49; $375,000; and
$500,000. Glidden was also a sponsor for the 1997 IRL season but
did not pay its $1,800,000 sponsorship fee until February 1998.
TMI’s sponsorship income report for the 1997 IRL season does not
list Menards as a sponsor.
17For the 1998 IRL season, TMI’s sponsorship income report
listed Campbell Group (Campbell Hausfeld), First Brands, Glidden,
Greentree, Moen, Quaker State, Ryobi, and Stanley Tools as
sponsors. Respectively, the 1998 listed sponsors paid
sponsorship fees of $500,000; $250,000; $2 million; $250,000;
$500,000; $1 million; $125,000; and $650,000. TMI’s sponsorship
(continued...)
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