Menard, Inc. - Page 89

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          portion of the 1997 and 1998 primary sponsorship fees equal to              
          $3,873,611.70                                                               
          IV.  The TMI Expenses as a Constructive Dividend                            
               The amount of TMI expenses that Menards paid during 1998 as            
          advertising expenses was unreasonable to the extent of                      
          $1,619,918.71  Respondent alleges that this difference (the                 
          excess TMI expenses) was a constructive dividend to Mr. Menard.             
               Section 61(a)(7) includes dividends in a taxpayer’s gross              
          income.  Section 316(a) defines a dividend as any distribution of           
          property that a corporation makes to its shareholders out of its            
          earnings and profits.  A constructive dividend may arise “‘Where            
          a corporation confers an economic benefit on a shareholder                  
          without the expectation of repayment, * * * even though neither             
          the corporation nor the shareholder intended a dividend.’”  Hood            
          v. Commissioner, 115 T.C. 172, 179 (2000) (quoting Magnon v.                
          Commissioner, 73 T.C. 980, 993-994 (1980)).                                 




               70We calculated the amount as follows:  Step 1:  $3,850,000            
          (1997's fees added together: $2.35M + $1.5M)/12 (months) x 11               
          (months) (Feb.-Dec. 1997) = $3,529,167; Step 2:  $4,133,333                 
          (1998's fees added together:  $2.55M + 1,583,333)/12 (months) x 1           
          (month) (Jan. 1998) = $344,444; Step 3:  $3,529,167 + 344,444 =             
          $3,873,611.                                                                 
               71We calculated the amount as follows:  $5,703,251 (alleged            
          constructive dividend amount) - $4,083,333 (1998 fees added                 
          together:  $2.55M + 1,583,333) = $1,619,918.                                





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