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For everyone involved in specifying and buying industrial
products and services, Thomas Register is invaluable. For
everyone involved in selling industrial products and services,
Thomas Register is invaluable. [22 Thomas Register of American
Manufacturers 3573 (86th ed. 1996).]
The primary sales force for TPC directories was made up of
independent salespersons located throughout the United States and
Canada. The salespersons were paid on a commission basis with
the right to receive commission advances from TPC.
In the early 1990s, the development and increased use of
electronic and digital media provided alternatives to the form
and manner in which information could be packaged and
distributed. For example, the development of CD-ROM format
facilitated the transmission of large amounts of data quickly and
permitted the user to sort and to access data in different ways.
Also, the development and expansion of the Internet and of
Internet search engines allowed traditional buyers of TPC’s
directories, to a certain extent, to locate and to purchase
products on their own without reference to TPC’s print
directories.
Historically, TPC’s buying directories were published only
in print or paper format. By the early 1990s, however, it was
recognized by TPC’s management that the Internet and other
technological advances would have an impact on TPC’s business,
presenting to TPC special challenges, risks, and new competition,
but also providing to TPC new growth opportunities.
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Last modified: May 25, 2011