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exactly on which dates TPC’s various directories became available
on the Internet.
At TPC’s 1996 annual stockholder meeting, Holst-Knudsen gave
a speech in which he acknowledged that the rapid advancements in
technology created uncertainty for the future of TPC, but in
which speech Holst-Knudsen also stated that the technological
advancements that were occurring constituted a “great”
opportunity for TPC.
A colorful excerpt from a January 1998 TPC publication
comments on the positive manner by which TPC’s management, as of
early 1998, was addressing and dealing with the technological
challenges TPC faced:
As the company’s flagship, Thomas Register absorbs the brunt
of competitive initiative from the various evil empires
aiming to unseat us in the new digital world. Asked to
respond with a major Internet launch in 1996 and to add to
that a major CD-ROM program in 1997 * * * [Thomas
Register’s] production, editorial, circulation, sales and
administrative people have handled a hailstorm of change and
complexity with energy and skill that few would have been
bold enough to anticipate only three years ago.
By early 1998, ThomasRegister.com was recognized as one of
the 200 leading business-to-business Web sites in the United
States. Among the 200 Web sites so recognized, TPC’s Web site
was ranked sixth.
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