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For its fiscal years 1993-98, the number of purchasers or
subscribers to TPC’s print and CD-ROM directories, and the number
of subscribers to TPC’s Internet directories are set forth below:
Fiscal Print CD-ROM Internet
Year Subscribers Subscribers Subscribers
1993 73,500 1,000 N/A
1994 78,000 2,500 N/A
1995 81,000 5,000 40,000
1996 80,000 13,000 225,000
1997 67,500 25,000 550,000
1998 45,500 45,500 *
* Not in evidence
Historically, TPC’s revenue was generated from the sale of
subscriptions to and advertising in its print directories. For
the last 30-plus years, the largest percentage of TPC’s revenue
was generated from the sale of advertising. For example, for its
fiscal year 1972, advertising revenue associated with TPC’s
directories accounted for 86 percent of TPC’s total revenue. By
its 1993 fiscal year, advertising revenue associated with TPC’s
directories accounted for more than 90 percent of TPC’s total
revenue.
Set forth below for each of TPC’s fiscal years 1993-2002 are
the numbers for TPC’s subscription and advertising revenue and
the percentage of TPC’s total sales revenue reflected by
subscription revenue and by advertising revenue:
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Last modified: May 25, 2011