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Subscription Advertising
Percentage Percentage
Fiscal of Total of Total
Year Revenue Sales Revenue Revenue Sales Revenue
1993 $14,901,781 8.3 $165,386,826 91.7
1994 15,310,520 7.9 177,924,154 92.1
1995 16,978,851 7.9 197,451,678 92.1
1996 17,173,690 7.4 215,653,261 92.6
1997 17,240,197 6.7 239,828,771 93.3
1998 14,068,891 5.2 257,901,815 94.8
1999 8,834,385 3.0 284,004,912 97.0
2000 6,580,888 2.2 291,617,859 97.8
2001 * * * *
2002 957,646 0.4 249,187,069 99.6
* Not in evidence.
For 1993-2002, decreases in TPC’s subscription revenue
generally coincided with TPC making its directories available on
CD-ROM and on the Internet. For 1993-2000, however, increases in
TPC’s advertising revenue relating to CD-ROM and Internet
versions of its directories, more than offset decreases in TPC’s
subscription revenue.
For its fiscal years 1998-2002, TPC’s combined subscription
and advertising revenue relating to its respective print, CD-ROM,
and Internet directories is set forth below:
Combined Subscription and Advertising Sales Revenue
Fiscal Print CD-ROM Internet
Year Directories Directories Directories Multimedia*
1998 $60,974,928 $21,545,793 $ 3,801,224 $190,135,238
1999 55,183,301 30,148,498 11,701,065 196,831,426
2000 49,567,582 32,233,952 20,295,520 196,595,142
2001 40,320,705 29,578,071 27,962,016 187,279,835
2002 29,054,729 24,285,826 29,485,156 167,486,238
* Multimedia sales revenue reflects the sale of
bundled advertising in TPC’s print, CD-ROM, and
Internet directories. Revenue numbers in this
table do not match up entirely with the revenue
numbers in the table above.
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Last modified: May 25, 2011