CMA Consolidated, Inc. & Subsidiaries, Inc. - Page 114

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               Daley is president of Daley Marketing Corp. (DMC), a company           
          that prepares and publishes market and residual value reports for           
          computer equipment.  DMC collects and maintains a data base of              
          information concerning the market and residual values of computer           
          equipment.  The sources of the data are brokers, dealers, and               
          lessors, and the reports have been published quarterly since                
          1985.  DMC reports are used as a reference by many companies,               
          including Fortune 500 companies, to ascertain computer equipment            
          values.  Petitioner subscribed to these reports during 1995.                
               Daley also considered the three traditional approaches                 
          (i.e., sales, income, and cost) to valuing equipment and selected           
          the market approach because of the availability of actual sales             
          and offering prices for the same or similar equipment.  He                  
          reasoned that an actual market for equipment presents a more                
          direct and reliable indicator of fair market value.                         
               The methodology used to convert raw equipment information              
          obtained from brokers, dealers, and lessors into DMC residual               
          value reports includes the adding of a gross margin to arrive at            
          an “end user” fair market value.  In addition, the forecasting of           
          future value includes the development of a depreciation curve to            
          adjust for new technology, supply and demand, continued viability           
          of the manufacturer, competition, and other market factors.  On             
          the basis of that methodology, Daley’s judgment is that the                 
          equipment we consider here reaches a salvage value of 2 percent             






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