Appeal No. 2003-0293
Application No. 09/472,197 Page 18
the advertisements are to be played (col. 5, lines 45-51). The
ADs server is implemented on a computer system (col. 5, lines 57-
65). After the advertisement and a purchase offer are made, the
students’ grades are provided to the students (col. 6, lines 1-
9). After an ad is played to a student, it is removed from the
list of ads to be played so that if the student calls back, the
same ad will not be played again (col. 9, lines 10-17). An
advantage of the system is that it can deliver information that
students desire at any time and at low cost (col. 2, lines 35-
37).
From the disclosure of Csaszar of using consumer attributes
to target advertisements to the consumer using an IVR system, we
agree with the examiner (answer, page 6) that “[I]t would have
been obvious to modify the database of Scroggie et al and include
the capability to store identifiers for targeted messages and
deliver these messages via an interactive voice response system
to the consumer as an alternate means to present targeted
advertisements”. We additionally agree with the examiner that
the ability to target the advertisements to the consumer at any
time and at low cost is ample motivation to provide Scroggie with
IVR capability, as a complement to the system of Scroggie which
sends the information to consumers via e-mail, after identifying
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