Ex Parte GARDENSWARTZ et al - Page 19




          Appeal No. 2003-0293                                                        
          Application No. 09/472,197                                Page 19           

          their computer.  In addition, we find an IVR system to be                   
          advantageous because it provides a spoken word to the consumer,             
          instead of the consumer having to read the advertisement.  In               
          sum, we find that the examiner has established a prima facie case           
          of obviousness that has not been successfully rebutted by                   
          appellants.  Accordingly, the rejection of claims 89 and 90 under           
          35 U.S.C. § 103(a) is affirmed.                                             
               We turn next to the rejection of claim 88 under 35 U.S.C.              
          § 103(a) as unpatentable over Scroggie in view of Jermyn and                
          Laor.  Appellants present no separate arguments with respect to             
          claim 88, and state (brief, page 3) that claim 88 stands or falls           
          with claim 87.  However, as claim 88 stands rejected under a                
          separate ground of rejection than claim 87, we separately address           
          the rejection of claim 88.  The examiner's position is cogently             
          set forth on pages 6 and 7 of the answer.                                   
               From our review of the prior art, we make reference to our             
          findings, supra, with respect to Scroggie, Jermyn, and Csaszar              
          and affirm the rejection of claim 88 for the same reasons we                
          affirmed the rejection of claims 85 and 87.  Accordingly, the               
          rejection of claim 88 under 35 U.S.C. § 103(a) is affirmed.                 











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