Appeal No. 2003-0050
Application 09/240,208
The disclosed invention pertains to a method for
analyzing traffic data generated by a web server and to a method
for analyzing an advertising campaign for a web server.
Representative claim 1 is reproduced as follows:
1. A method for evaluating an advertising campaign for a
first web server to which visitors are referred by a link located
on a second web server, said method comprising:
defining a plurality of qualification levels for the first
web server, including associating at least one of the
qualification levels with a plurality of the URLs located on the
first web server;
identifying the visitors who contacted the first web server
via the link located on the second web server; and
associating each visitor who visits the plurality of URLs
located on the first web server with said one qualification
level.
The examiner relies on the following references:
Dedrick 5,724,521 Mar. 03, 1998
Shelton et al. (Shelton) 5,954,798 Sep. 21, 1999
(filed Oct. 06, 1997)
Allard et al. (Allard) 6,018,619 Jan. 25, 2000
(filed May 24, 1996)
Claims 17-19, 24 and 44 stand rejected under 35 U.S.C.
§ 102(e) as being anticipated by the disclosure of Shelton.
Claims 25 and 26 stand rejected under 35 U.S.C. § 103(a) as being
unpatentable over the teachings of Shelton taken alone1. Claims
1 The final rejection and the examiner’s answer mistakenly
list the rejection of claims 25 and 26 as being under 35 U.S.C.
-2-
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 Next
Last modified: November 3, 2007