Ex Parte SHAPIRA et al - Page 10



          Appeal No. 2003-0050                                                        
          Application 09/240,208                                                      

          plurality of URLs on the web site.  Although Dedrick matches a              
          user’s profile to specific advertisements, there is no teaching             
          that the user’s profile is determined by the process recited in             
          independent claims 1 or 8.  The examiner’s attempt to equate the            
          interest levels of Dedrick to the claimed qualification levels              
          fails because there is no suggestion in Dedrick that the interest           
          levels were obtained in the manner in which the qualification               
          levels of claims 1 and 8 are obtained.  Therefore, visitors in              
          Dedrick are not associated with qualification levels in the same            
          manner as recited in the claimed invention.                                 
          Since we have not sustained the examiner’s rejection of                     
          independent claims 1 and 8, we also do not sustain the examiner’s           
          rejection of any of the claims which depend therefrom.                      











                                        -10-                                          




Page:  Previous  1  2  3  4  5  6  7  8  9  10  11  12  Next 

Last modified: November 3, 2007