Appeal No. 2003-0050
Application 09/240,208
The examiner responds that the interest level disclosed
by Allard is equivalent to the claimed qualification level. The
examiner also asserts that Dedrick discloses a consumer matching
process for matching visitor characteristics associated with an
advertisement and consumer interest levels. The examiner
reiterates that the claimed invention would have been obvious to
the artisan in view of the teachings of the applied prior art
[answer, pages 12-16].
Appellants respond that the qualification levels of the
claimed invention are associated with a plurality of the URLs
located on the first web server. They again assert that Allard
fails to associate qualification levels with each visitor who
visits the plurality of URLs at the web server. Appellants also
respond that Dedrick associates advertising with a user’s profile
which teaches away from the claimed invention [reply brief].
We will not sustain the examiner’s rejection of
independent claims 1 and 8. We agree with appellants that
neither Allard nor Dedrick teaches associating a visitor to a web
site with a qualification level wherein the qualification level
is based on a specific plurality of URLs located on the web site.
The claimed invention associates a qualification level to a
visitor only if the visitor visited each one of a specific
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