Appeal No. 2004-0356
Application 09/811,993
the base claim and any intervening claims. Claims 1 through 60
have been canceled.
As seen in Figures 1 and 11, appellant’s invention generally
relates to a cantilevered, deflectable, merchandising/advertising
display assembly (10) having illumination means (52) provided
thereon. The merchandising display assembly is designed for
placement so as to extend transversely into a shopping aisle from
a merchandise storage site. It is important to appellant that
advertising materials carried by the display assembly be viewable
from both sides of the display as customers are approaching the
display from either end of the shopping aisle, and that the
display allow for temporary deflections should passersby
inadvertently bump the display and thus deflect it from its usual
orthogonal position relative to the shopping aisle
(specification, page 5). As noted on page 16 of the
specification,
what the present invention offers is an at-or-proximate
shelf merchandising display device which is illuminated,
battery powered, and which serves to draw attention to a
variety of store goods.
2
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next
Last modified: November 3, 2007