Appeal No. 2004-0356
Application 09/811,993
information (22) disposed in the carrier frame; and a support
bracket (18) interposed between the clamp (82) and the carrier
frame (16), the support bracket removably and deflectably holding
the carrier frame so that the frame normally cantilevers
transversely into the shopping aisle. As recognized by the
examiner, what the advertising display apparatus of Boggess lacks
relative to appellant’s claimed advertising display assembly is
any teaching of or reference to providing a source of
illumination (i.e., lights) on the display apparatus.
To account for this difference, the examiner looks to
Sernovitz, noting that this patent shows an illuminated display
device that includes a plurality of lights (25) thereon
surrounding a display area and a source of power (e.g., battery
26) carried by the display device. Sernovitz indicates (col. 1,
lines 5-8) that the display device therein is for use on “display
racks, shelving or the like for retail merchandise.” While
Sernovitz shows one possible mounting means for the display
apparatus as a pair of tines (55), it is expressly indicated in
column 3, lines 34-36, that alternative supporting means may be
provided, “such as adhesive mounting means . . ., easel means,
hanging means and the like.” Sernovitz notes that the lights
6
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