Appeal No. 2005-0986 Application No. 09/727,904 information is concealed from the credit card company in Nishioka, and, normally, one might not equate the claimed “merchant” with the credit card company of Nishioka because the claims also require that access to the information items “purchasable from a merchant” is controlled. Clearly, the credit card company in Nishioka is not an entity from which information items may be purchased. However, in view of appellants’ admission, at page 4 of the instant specification, that a payment server, which is associated with a merchant in the preferred embodiment, but may also be a third party entity separate from the merchant, we find that the teaching, by Nishioka, of keeping information on the items purchased secret from the credit card company clearly would have suggested the claimed subject matter whereby a merchant is unable to identify the given information item purchased by the user. Keeping information from one entity would clearly have suggested the ability and desire to keep said information from any other entity. Moreover, a payment server, such as a credit card company, may very well be associated with a merchant, as indicated, for example, by appellants at page 4 of the specification. Where, for example, a credit card company sells items, the “merchant” and the credit card company are one and the -10-Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 NextLast modified: November 3, 2007