Ex Parte Zhou - Page 5

                Appeal 2007-0039                                                                             
                Application 09/799,413                                                                       

                      5. Ferrel further discloses a user interface including a set of tools                  
                for designing, developing, and viewing multimedia on-line applications.  A                   
                publisher, such as the publisher 102, utilizes a publisher workstation 182 and               
                a Designer software environment 194 to create and publish the title layouts                  
                110 and content 112 or just create content and use the title layouts of another              
                publisher, which are later stored (col. 10, ll. 17-33).                                      
                      6. Designer software environment 194 includes project editor 184                       
                and other media editors for authoring text as well as images, sounds, and                    
                content objects (col. 10, ll. 34-47).                                                        
                      7. As shown in Figure 3 of Ferrel, multiple publisher workstations                     
                102, 104, 106 and customer workstations 160, 164 are connected to a host                     
                data center 242 by a wide area network (WAN) 240.  The network allows                        
                end users (i.e., publishers and customers) over a wide geographic area to                    
                access the host data center 242 via modem (col. 12, ll. 27-41).                              
                      8. Ferrel discloses content authors as editors, writers, reporters,                    
                and forum managers who generate content, including structured stories,                       
                using the content authoring environment.  Writers compose the textual                        
                content that appears in a title (or a release of a title).  They hand their                  
                materials off to the editorial staff. The editorial staff is in charge of the                
                overall content of the title (col. 15, ll. 24-32).                                           
                      9. Once the editorial staff has chosen the stories they wish to                        
                include in a release and are satisfied with the content of those stories, they               
                pass them on to the art department to select and insert appropriate artwork,                 
                and to the production staff to place in content folders (col. 15, ll. 49-53).                



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