Ex Parte Zhou - Page 6

                Appeal 2007-0039                                                                             
                Application 09/799,413                                                                       

                      10. Ferrel further shows in Figure 11 the process of creating                          
                content, publishing the content to a server, and having that content retrieved               
                by a customer so that it can be viewed on a page within a title.  Ferrel further             
                discloses the process for creating content in an on-line publishing system                   
                with a story editor, as shown in Figure 12 (col. 25, ll. 21-27).                             

                                          PRINCIPLES OF LAW                                                  
                      To reach a conclusion of obviousness under section 103, the Examiner                   
                bears the burden of producing factual basis supported by teaching in a prior                 
                art reference or shown to be common knowledge of unquestionable                              
                demonstration.  Our reviewing court requires this evidence in order to                       
                establish a prima facie case.  In re Piasecki, 745 F.2d 1468, 1471-72, 223                   
                USPQ 785, 787-88 (Fed. Cir. 1984).                                                           
                      Furthermore, the test for obviousness is what the combined teachings                   
                of the references would have suggested to one of ordinary skill in the art.                  
                See In re Kahn, 441 F.3d 977, 987-88, 78 USPQ2d 1329, 1336 (Fed. Cir.                        
                2006), In re Young, 927 F.2d 588, 591, 18 USPQ2d 1089, 1091 (Fed. Cir.                       
                1991), and In re Keller, 642 F.2d 413, 425, 208 USPQ 871, 881 (CCPA                          
                1981).                                                                                       
                      “Section 103 forbids issuance of a patent when ‘the differences                        
                between the subject matter sought to be patented and the prior art are such                  
                that the subject matter as a whole would have been obvious at the time the                   
                invention was made to a person having ordinary skill in the art to which said                
                subject matter pertains.’”  KSR Int'l Co. v. Teleflex Inc., 127 S.Ct. 1727,                  
                1734, 82 USPQ2d 1385, 1391 (2007).                                                           


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