Appeal 2007-2215
Application 09/918,287
1 The Obviousness Rejection of Claim 16
2 over Blank, Gluck, and Showghi
3
4 Claim 16 requires the step of offering an interactive selection session to the
5 customer to permit the customer, while seated at the seating location, to select a
6 desired image or images from displayed images and select a desired image product
7 representative of the desired image or images. Per another step in claim 16, the
8 displayed images have to be on an interactive display screen accessible at the
9 seating location of the customer. None of Blank or Gluck, as applied by the
10 Examiner, discloses these features. In Gluck, a customer does not have an option
11 to make image selection while located at his or her assigned seat. Instead, an
12 interactive selection is made available at video units located throughout the venue
13 (Gluck, col. 6, ll. 62-65) or a walk-up window at an assembly site preferably at the
14 event venue (Gluck, col. 7, ll. 2-5). Blank does not even disclose an entertainment
15 event with spectators viewing the event at a venue. The Examiner determined that
16 in Gluck there are locations in the entertainment venue where images are displayed
17 to the spectators and that such locations are in relative proximity to the seating
18 locations of the spectators. (Answer 23, l. 17 to 24, l. 3). But the Examiner has
19 not determined that such proximate locations of display satisfy the claim
20 requirement of displaying images on a screen “accessible at a seating location of
21 the customer” (Answer 24, ll. 10-14).
22 The Examiner determined and the Applicants do not dispute that Showghi
23 discloses an entertainment event at which patrons have identified seats, that the
24 patrons have the option of being provided special hand-held electronic devices
25 which can be used, while the patrons are located at their seats, to order food,
26 drinks, and other event souvenirs to be delivered to their seats. The Examiner
27 determined and the Applicants do not dispute that the hand-held devices include a
18
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Last modified: September 9, 2013