Ex Parte Rocha et al - Page 4

                Appeal 2007-1992                                                                               
                Application 09/318,447                                                                         

                      a component that orders an item by displaying information identifying                    
                      the item along with an indication of a single action that is to be                       
                      performed to order the identified item and by sending to the server                      
                      system a request to order the identified item along with the client                      
                      identifier, the client identifier identifying account information                        
                      previously supplied by a user wherein the user does not need to log in                   
                      to the server system when ordering the item;                                             
                      and a component that updates account information by coordinating the                     
                      log in of the user to the server system, receiving updated account                       
                      information from the user, and sending the updated account                               
                      information to the server system.                                                        
                      176. A method in a computer for ordering an item, the method                             
                      comprising:                                                                              
                      providing to a client system a client identifier for the client system,                  
                      the client identifier being associated with account information of a                     
                      user and for persistent storage at the client system;                                    
                      when an item is to be ordered,                                                           
                      providing to the client system a display page identifying an item, the                   
                      display page including an indication of a single action that is to be                    
                      performed to order the identified item;                                                  
                      receiving from the client system an indication that the user performed                   
                      the single action along with the client identifier; and                                  
                      generating an order for the identified item using the account                            
                      information associated with the received client identifier wherein the                   
                      user does not need to log in to the computer system to order the item;                   
                      and when account information is to be changed,                                           
                      coordinating the log in of the user to the computer system;                              
                      receiving from the client system updated account information; and                        
                      updating the account information associated with the client identifier                   
                      of the logged in user based on the received updated account                              
                      information.                                                                             







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