Appeal 2007-1992 Application 09/318,447 2. Claims 1-26 of Hartman read as follows: 1. A method of placing an order for an item comprising: under control of a client system, displaying information identifying the item; and in response to only a single action being performed, sending a request to order the item along with an identifier of a purchaser of the item to a server system; under control of a single-action ordering component of the server system, receiving the request; retrieving additional information previously stored for the purchaser identified by the identifier in the received request; and generating an order to purchase the requested item for the purchaser identified by the identifier in the received request using the retrieved additional information; and fulfilling the generated order to complete purchase of the item whereby the item is ordered without using a shopping cart ordering model. 2. The method of claim 1 wherein the displaying of information includes displaying information indicating the single action. 3. The method of claim 1 wherein the single action is clicking a button. 4. The method of claim 1 wherein the single action is speaking of a sound. 5. The method of claim 1 wherein a user of the client system does not 7Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next
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