Appeal 2007-1992 Application 09/318,447 an order placement component that retrieves from the data storage medium information for the indicated user and that uses the retrieved information to place an order for the indicated user for the item; and an order fulfillment component that completes a purchase of the item in accordance with the order placed by the single-action ordering component. 10. The server system of claim 9 wherein the request is sent by a client system in response to a single action being performed. 11. A method for ordering an item using a client system, the method comprising: displaying information identifying the item and displaying an indication of a single action that is to be performed to order the identified item; and in response to only the indicated single action being performed, sending to a server system a request to order the identified item whereby the item is ordered independently of a shopping cart model and the order is fulfilled to complete a purchase of the item. 12. The method of claim 11 wherein the server system uses an identifier sent along with the request to identify additional information needed to generate an order for the item. 13. The method of claim 12 wherein the identifier identifies the client system and the server system provides the identifier to the client system. 14. The method of claim 11 wherein the client system and server system communicate via the Internet. 15. The method of claim 11 wherein the displaying includes displaying an HTML document provided by the server system. 9Page: Previous 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next
Last modified: September 9, 2013