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On September 30, 1987, USNB held a press conference and
issued a news release announcing the affinity credit card
program. One of petitioner's representatives gave a brief speech
at the press conference. Petitioner did not otherwise inform the
news media of the affinity credit card program.
USNB entered into the Agreement primarily to make money.
Its objectives in signing the affinity credit card agreement
were to gain access to petitioner's mailing list and to obtain
petitioner's endorsement. USNB believed that it would be easier
to market credit cards through an affinity credit card program
than to market credit cards otherwise.
Petitioner established the affinity credit card program to
keep alumni aware of their ties to the University of Oregon and
to keep the University of Oregon's name before the public, to
provide a low-cost credit card to alumni and other University of
Oregon supporters, and to provide revenue for its programs
without placing undue demands on its staff.
C. The Affinity Credit Card Agreement
USNB agreed to prepare and mail, at its expense, promotional
materials and credit card applications to petitioner's members.
USNB also agreed: (1) To announce petitioner's activities and
alumni news four times each year at USNB's expense on periodic
statements mailed to alumni credit card holders; and (2) to place
a full-page color advertisement in petitioner's publication at
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