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spent no more than 1 hour preparing the tape. The University of
Oregon Foundation processed the information and delivered the
magnetic tape to petitioner at no charge. Petitioner sent the
tape to USNB. USNB returned the tape to petitioner after using
it for a particular mailing.
The University of Oregon Foundation is not owned or financed
by petitioner. The data base was not available on the open
market. Petitioner updated this list and recorded pre- and post-
graduation information about each alumnus.
USNB gave petitioner a list of alumni cardholders each
quarter. Petitioner's employees spent about 2 hours each quarter
entering data regarding the cardholders.
E. Postagreement Activities by USNB
1. USNB Mailings to Petitioner's Members
USNB hired and paid an advertising agency and direct mail
house to write, design, print, and mail solicitation materials to
petitioner's members. These mailings cost about $1.25 per item.
Petitioner gave signatures of its president to USNB to duplicate
on promotional materials. An employee of petitioner spent about
1 hour reviewing the material for each mailing and occasionally
suggested minor changes or made corrections. Petitioner might
suggest that USNB "tone down" the pitch of the solicitation or
correct the spelling of a name. Petitioner had no authority to
finally approve USNB's materials.
2. USNB's Advertising in Old Oregon and The Alumni
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Last modified: May 25, 2011