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Insider
Petitioner's primary means of communicating with its alumni
is through Old Oregon and the Alumni Insider. Old Oregon is
published by the University of Oregon and is not connected with
or controlled by petitioner. Petitioner had no publication
before 1990. USNB advertised the affinity card program in Old
Oregon. Old Oregon accepted no other advertising. The record
does not show whether Old Oregon charged USNB to advertise.
Petitioner began its own publication, the Alumni Insider,
in 1990. The Alumni Insider was published quarterly and had a
circulation of about 10,000. The Alumni Insider was mailed to
petitioner's dues-paying members. The Alumni Insider published
two advertisements each year about the affinity credit card
program. The advertisements were designed by a professional
advertising agency at USNB's request. USNB paid for the design
of all advertisements published in the Alumni Insider.
Petitioner did not bill USNB for the advertisements until 1991.
Petitioner charged USNB $800 per year to publish the two
advertisements beginning in late 1991. The $800 charge was an
estimate of petitioner's cost to produce the advertisements.
Petitioner's employees do not know why USNB was not charged for
the first few advertisements.
Petitioner occasionally published advertisements for the
affinity credit card program in the Alumni Insider when it had
space available. Petitioner used a camera-ready copy provided
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