Eugene J. Phillips and Barbara A. Phillips - Page 14

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          "business practices":  Using business stationery, advertising               
          their farm at horse conventions and seminars (including                     
          displaying their portrait of Bella Joya and showing a video of              
          Bella Joya's races), and participating in various horse                     
          associations.  Respondent, however, argues that such practices do           
          not counter "the unbusinesslike way in which petitioners have               
          made the major decisions about the conduct of their activity."              
               Respondent argues that petitioners had no financial plan or            
          written budget for the horse activity and that petitioners never            
          attempted to calculate the income that was required to produce a            
          profit for any year, or the projected income that would be                  
          required in future years to produce a profit.  Additionally,                
          respondent contends that petitioners never calculated the cost of           
          each component of their horse activity, or the cost of their                
          horse activity on a per horse basis, in order to determine                  
          possible cost-cutting measures.  Finally, respondent argues that            
          petitioners, after they began to incur losses, made no effort to            
          consult experts on how to change their operations to cut costs              
          and increase profits.                                                       
               In the instant case, we conclude that petitioners carried on           
          their horse activity in a businesslike manner.  Petitioners                 
          engaged in the business practices discussed above.  Additionally,           
          although they produced no financial plan or written budget,                 








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