- 60 -
Non-Sweepstakes Mailings 279,084
Miscellaneous 75,203
Total 1,164,698
F. Adverse Publicity
As a result of its direct mail fundraising campaign and its
association with W&H, petitioner received adverse publicity.
This adverse publicity began in or about November 1984 and
persisted through the term of the Contract.
In late 1984, some of petitioner’s directors and staff began
receiving complaints and inquiries about the direct mail
fundraising campaign petitioner was conducting. Adverse
newspaper articles concerning petitioner had been published. The
negative press came from all parts of the country to which
petitioner was mailing fund-raising letters. The areas of
concern raised in the complaints or inquiries included (1) W&H’s
control of another cancer charity, AICR, (2) the mailing packages
petitioner employed, (3) the adverse impact of mailings done in
certain areas covered by petitioner’s member agencies, and (4)
whether petitioner was spending a sufficient portion of its
receipts for charitable purposes, as distinguished from spending
for fundraising and administration.
At petitioner’s board of directors meeting on November 17,
1985, the board members viewed and discussed a videotape of an
unfavorable Dayton, Ohio, television news story about
petitioner’s direct-mail fundraising. The news story focussed on
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