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In August 1985 an “annual fund” package was successfully
tested. As a result, petitioner again had two control packages.
An annual fund package was first mailed out in substantial volume
(almost 500,000 letters) in December 1985.
Apart from the foregoing, for petitioner every substantial
volume prospect mailing and almost every test prospect mailing in
1985 was a sweeps package. Five of these 1985 sweeps prospect
mailings each lost more than $100,000; one lost $228,569.
However, from mid-1986 to mid-1987, sweeps packages produced
14(...continued)
commitment from another party to make matching contributions.
In his letter dated Feb. 19, 1985, to petitioner’s executive
director, Watson complained that the projected $70,000 loss on
the Jan. 1985 poll package mailing (excluding at least another
$45,000 due W&H in fees) done at petitioner’ directors’ urging
was the largest single loss W&H ever experienced. He stated that
it was essential that what happened not occur again and formally
requested that once petitioner approved a mailing package that
petitioner be committed to the package’s use, unless it was
“obvious and conclusive” that the package’s continued use would
result in irrevocable harm to petitioner. His letter concluded,
in pertinent part, as follows:
I’m sure you are disappointed in what has happened in
regard to this Poll package mailing. But, I assure you, no
one is as concerned as I am. I hope it has been a lesson
for us all.
I had the hope, and still have the dream, that UCC
could be made financially strong within a relatively short
time. And, I pray this setback doesn’t postpone that day
too long into the future.
Copies of this letter to the executive director were also sent by
Watson to three of petitioner’s directors.
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